I probably don’t have to explain why good relationships with real estate agents/Realtors are important, right? One of the best ways a home inspector can build up business is by having a good relationship with real estate agents in their area—that’s why! While this might sound simplistic, building up relationships is not. It can take a lot of time and determination. Here are some tried and true methods for building and sustaining positive relationships with agents.
Tip #1: Every Inspection Is a Marketing Opportunity
Our first tip is to be good at your job. This probably doesn’t come as a surprise for most home inspectors, but being thorough, providing high-quality service, and doing what you say you will do is going to go a long way with any reputable agent. In fact, we’re willing to go so far as to say that a thorough and reliable home inspector almost always has a good relationship with real estate agents. Of course, there might be other factors that come into play, but as long as you do a good job, the real estate agents and brokers will appreciate you.
Tip #2: Make Yourself Known
Second, stand out. Depending on your area of operation, there might be a lot of competition—many other home inspection companies. This means that you need to stand out from the pack. It also means that you will need to find out what the agents already have seen a million times and then go one better. Bringing over a box of baked goods to their office might be what everyone else does, and a lot of it probably ends up being thrown out at the end of the day. Maybe they have the pens of 20 different home inspectors sitting in a cup on their desk already. The main thing that will make you stand out is how much attention you are giving them. Offering a landing page on your website just for them can be a great way to let them know how important their business is to you. If true, leaving positive reviews of the agent from the perspective of a home inspector will help boost their business and gain you both some exposure. Let them know personally that you appreciate working with them as well.
Tip #3: Get Familiar
The last note on our second point brings us to tip three: be personable. Of course, you want to present a professional front as a business owner, but it is important to remember that you are dealing with human beings. If you want to have a good relationship with them as professionals, first treat them like a person. Get to know them. Don’t be afraid to share some minor details about yourself to see if they feel comfortable sharing something personal with you as well. You don’t want to get too personal of course. Pay attention to body language and tone of voice to ensure that they are comfortable with the conversation you are having. As an added note, don’t take too much of their time with social chit chat. Sharing a tidbit or two about yourself is enough to get the ball rolling toward a personal relationship that can benefit your business. You should also be careful not to come across as being insincere.
Tip #4: Join an Association
A fourth tip is to take advantage of the associations that are available in your area. If you find that agents are in a local chamber of commerce or the National Association of Realtors (NAR), membership could open up an avenue for you to share with them why your home inspection firm is a good choice. Sometimes there will be opportunities for presentations; there might be trade shows or just an opportunity to spend time in the same room with an agent to get to know them better. Once your face is familiar, they might think of you when they have a property that needs to be inspected.